I'm not sure what it is, but there's a part of me that is always hesitant about the idea of new candy. Perhaps it's the nature of the business. There are so many candy brands that I have become accustomed to seeing on the shelf that the noticeable addition of a new competitor catches me off-guard. Even the sudden scribbles you now see on the classic 'Mike & Ike' boxes throws me off-guard.
I definitely have my chocolate loyalty - even though I'm not a huge chocolate fan - so when it came to trying UNREAL™ candy, I was skeptical to say the least.
This trendy chocolate asserts itself as 'unjunked," using that at the center of its' extensive new ad campaign as it tries to break into a market that is already very much monopolized by some of the larger and better known brands.
The biggest concern I've heard from other adults about cosuming sweets, chocolate in particular, come from the idea of gaining weight. Words like "calories," "fat," and "unhealthy" seem to be synonymous with indulging at this point, which makes a healthier alternative all the more appealing.
The packaging proudly boasts its contents' nutrition facts on the back in a bold and colorful fashion. To further make their point, the company website offers a candy by candy comparision for each of its products who all mirror an existing chocolate creation.
What does that mean?
- Unreal 54 - Candy Coated Chocolates with Peanuts
- Unreal 41 - Candy Coated Chocolates
- Unreal 8 - Chocolate Carmel Peanut Nougut
- Unreal 5 - Chocolate Carmel Nougut
- Unreal 77 - Peanut Butter Cups
When I first realized this when I went to redeem my free coupon at CVS (compliments of BzzAgent), I thought it was genius!
So how do they compare?
After trying three out of the five (54, 8, 77), I can honestly say they're not bad. Even though you can instantly tell the difference - a blind taste test of the product side by side with the original would be no contest for a seasoned candy eater. However, if you were looking to make a healthier choice I would completely recommend the UNREAL™ option. The difference in taste would, I assume, become unnoticable at some point if you made the switch (like the time I switched from mayonaisse to vegenaise, a mayo alternative made completely of vegetables - after a few weeks I stopped noticing any difference).
Out of the ones I tried, my favorite was the peanut butter cups. I thought they tasted the closest to what I was used to, maybe a little sweeter even.
The packaging is also a plus. The bright colors stand out against a black background and make the entire package pop when placed on the shelf next to other options. It's not only a smart marketing move, but will give you something to smile about.
Disclosure: I received a coupon for a FREE Unreal Candy and several Buy One Get One Free coupons as part of a BzzAgent Campaign. I will not be compensated for this review. All opinions expressed above are my own.